At Wix, "Media" isn't just about storing files. It's about processing streams of information - images, video, and audio - at an immense scale. We host over 300 million websites and serve more than 6 billion media requests every single day. To handle dozens of petabytes of data while keeping costs low and latency minimal, we had to treat media handling as a complex engineering discipline. Below are five specific technical challenges we faced and the architectural solutions we