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Developer Platform: Build and Ownership [Video]

  • Jun 3, 2025
  • 1 min read

How do we scale Wix and still keep dev velocity and standards?


Tomer Pilossof (Head of DevEx) and Ethan Pogrebizsky (CTO of DevEx) share how they transitioned from a traditional CI group - to building a full Developer Experience Platform that touches every aspect of the development lifecycle.


They discuss how the team created self-service tools that empower thousands of developers, and built a system that supports continuous deployment, rollout strategies and operational resilience.


This is not just a conversation about infrastructure or tooling - it's also about culture. About what it really means when an engineering organization commits to “You build it, you own it.”


If you care about developer productivity, platform thinking, this is a conversation you don’t want to miss. Watch here:




More of Wix Engineering's updates and insights: 


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