The GenAI Transformation at Wix [Video]
- _ArtificialIntelligence
9/6/25
1
min read
Wix’s AI journey began with bold exploration of a fast-evolving technology - and developed into a clear, company-wide strategy.
In this eye-opening conversation, Gilad Barkan, Head of the Data Science Guild, and Dr. Eli Brosh, Head of AI Research, share Wix’s AI journey: From the early days of navigating an emerging and unfamiliar technology, to building real AI products at scale - and ultimately laying the foundation for becoming an AI-first company.
They discuss the challenges of working through the unknown, the lessons learned from bringing AI into production, and the organizational mindset that made it possible.
Looking ahead, they also explore the next frontier: how humans and AI assistants will work together - and what companies need to do today to stay relevant in the age of AI.
More of Wix Engineering's updates and insights:
Join our Telegram channel
Visit us on GitHub
Subscribe to our YouTube channel
The Latest Posts:
- _AIEngineering
- _AIEngineering
How to Build AI Agents That Fix Themselves - Without Bigger Prompts, More Context, or Another LLM
- _AIEngineering
- _AIEngineering
How We Built the Brain Behind Our Self-Healing System: Context Retrieval at Org Scale
