The GenAI Transformation at Wix

Wix’s AI journey began with bold exploration of a fast-evolving technology - and developed into a clear, company-wide strategy. In this eye-opening conversation, Gilad Barkan, Head of the Data Science Guild, and Dr. Eli Brosh, Head of AI Research, share Wix’s AI journey: from the early days of navigating an emerging and unfamiliar technology, to building real AI products at scale - and ultimately laying the foundation for becoming an AI-first company. They discuss the challenges of working through the unknown, the lessons learned from bringing AI into production, and the organizational mindset that made it possible. Looking ahead, they explore the next frontier: how humans and AI assistants will work together - and what companies need to do today to stay relevant in the age of AI.