Changing Gears: The AI Shift at Wix

The AI race isn’t about tools. It’s about mindset. At Wix, Asaf Yonay and Gefen Mittelman are leading one of the most ambitious internal AI transformations, and they’re doing it with brutal clarity: to stay ahead, you need to break things fast, move faster, and rethink how work gets done. They share what it really takes to embed AI at scale inside a tech org: adaptability, full acceptance of the shift, and a willingness to start small and build muscle over time. This isn’t about sprinkling AI on top. It’s about reshaping workflows, infrastructure, and the way teams think. It’s bold. And it’s already happening.