Developer Platform: Build and Ownership

How do we scale Wix and still keep dev velocity and standards? Tomer Pilossof (Head of DevEx) and Ethan Pogrebizsky (CTO of DevEx) share how they transitioned from a traditional CI group - to building a full Developer Experience Platform that touches every aspect of the development lifecycle. They discuss how the team created self-service tools that empower thousands of developers, and built a system that supports continuous deployment, rollout strategies and operational resilience. This is not just a conversation about infrastructure or tooling - it's also about culture. About what it really means when an engineering organization commits to “You build it, you own it.” If you care about developer productivity, platform thinking, this is a conversation you don’t want to miss.