Wix Engineering Blog

1. Introduction: The Challenge Understanding the engineering need for AirBot starts with recognizing the scale of the ecosystem it operates within. Wix operates a massive cloud-based development platform serving 250 million  users. This generates over 4 billion  HTTP transactions daily, feeding a data lake that currently holds 7 petabytes  of data. To manage this volume, Wix Data Engineering maintains over 3,500 Apache Airflow pipelines (DAGs) . These pipelines handle everyth

A Year of Building at Scale: Inside Wix Engineering During 2025, Wix Engineering shared deep dives, playbooks, and real-world lessons from building and operating one of the largest web platforms in the world. These stories don't start as content. They start as engineering challenges - some of the most complex, high-scale, and unforgiving challenges modern software teams face. Problems that emerge only when thousands of developers, hundreds of teams, and hundreds of millions o

Imagine starting your day as a senior engineering manager at a fast growing tech company. You’re barely through your first coffee when your phone lights up with a critical ticket. The Kubernetes environments don’t match across stages. DevOps is in place. CI/CD, automation, monitoring, on-call rotations. And still, developers spend more time fighting infrastructure than building products. This is the moment many organizations mistakenly try to "add more DevOps." In reality, th