Wix Engineering Blog

1. Introduction: The Challenge Understanding the engineering need for AirBot starts with recognizing the scale of the ecosystem it operates within. Wix operates a massive cloud-based development platform serving 250 million  users. This generates over 4 billion  HTTP transactions daily, feeding a data lake that currently holds 7 petabytes  of data. To manage this volume, Wix Data Engineering maintains over 3,500 Apache Airflow pipelines (DAGs) . These pipelines handle everyth

A Year of Building at Scale: Inside Wix Engineering During 2025, Wix Engineering shared deep dives, playbooks, and real-world lessons from building and operating one of the largest web platforms in the world. These stories don't start as content. They start as engineering challenges - some of the most complex, high-scale, and unforgiving challenges modern software teams face. Problems that emerge only when thousands of developers, hundreds of teams, and hundreds of millions o

Introduction  At Wix Emails we are working towards building a world-class email marketing platform along with an intuitive, fast, and reliable automated emails system. We care deeply about the quality of our products and work hard towards building a system that the users can count on. Thus, when we saw a strange but occasional error some time ago it was not a question of whether users noticed it and whether we should wait until enough people complained. We needed to fix it im

In Part 1 ( read here ), we shared how we built the foundations for cost-efficiency at Wix’s data platform: creating visibility into...

Introduction At Wix, we are constantly evolving our data infrastructure to stay ahead of the curve. As our data workloads grew, we wanted...

Introduction In the first part of this article (Introducing PlatySpark: How Wix Built the Ultimate Spark-as-a-Service Platform - Part 1)...

The Challenge Managing Apache Spark applications at scale can be a daunting task, especially for large organizations with multiple data...