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Wix Engineering Blog
Wix engineering blog tells the story of our daily challenges and our way of solving them. Read about architecture, scaling, mobile and web development.

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Why I Stop Prompting and Start Logging: The Design-Log Methodology
If you use AI to code, you’ve felt the "Context Wall." You start a project, things go great, but as the codebase grows, the AI starts making suggestions that conflict with previous decisions. You spend more time correcting the model than writing code To solve this, I developed the Design-Log Methodology . It started as a way for me to remember my own decisions in large projects, but it has become the single most important tool in my AI-coding workflow. The AI is no longer jus
3 days ago4 min read


The Art Behind Better AI: How We Achieved a 46% Speed Boost and 23× Cost Reduction
Intro: The Limits of Prompt Engineering In modern AI agent development, many teams, including ours at Wix , start with an intense focus on prompt engineering , carefully crafting instructions for the LLM. We iterated endlessly on system messages and instruction sets to solve a core problem: our AI scheduling assistant was struggling with vague requests, such as "Schedule a meeting with Jake." This simple sentence triggers a surprisingly complex challenge. The system must iden
Dec 9, 20255 min read


Leading Through Uncertainty: How Wix Engineering Navigates Growth, AI, and the Unknown
"We’ve entered the AI age. Bold and strong leadership isn't just an advantage, it's a necessity!" - Aviran Mordo Introduction: When The...
Sep 25, 20254 min read


Wix Engineering Newsletter, Issue 78: Cutting Costs, Boosting Resilience, and Smarter AI
Packed with engineering insights, developer stories, and tools to help you build better, faster, and smarter. Don't miss it, subscribe...
Aug 31, 20252 min read
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