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The Empowerment Journey

Aviva Peisach

As a woman in a man's world, Aviva tends to push away any gender-related reference, assuming that if we treat everyone as equals, equality will prevail. And, if you're good at what you do, and work hard, you’ll succeed regardless. If this was true though, why are there less women than men in the high tech industry? This talk is a journey within a journey - Aviva talks about studies on the confidence gap between men and women, how this gap affects our life, and may even prevent us from speaking up, promoting ourselves or applying for our next exciting job. Aviva teaches us how to embrace the confidence gap and make it our strength, rather than our weakness. She shares her secret empowerment toolkit which will help you turn the confidence gap into a “call for action” rather than a road block. Many many things need to change in order to make our industry a truly equal and diverse one. This is the first step.


Aviva Peisach, Backend Engineering Manager @ Wix, has 20 years of experience in R&D leadership roles in a wide range of high tech companies; startups to corporations, in Telecommunications, FinTech, retail and AdTech domains, 2 VP R&D roles and several Engineering management positions. With a continuous desire for growing companies, teams and individuals.

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